The enterprises of MINSK KRISTALL GROUP Holding took part in the largest exhibition in Russia and Eastern Europe.
Exhibition takes place annually in Moscow, on one of the best venues. It is the most authoritative event in food and beverage industry, including alcohol. For 27 years exhibition has been defining the vector of the domestic food industry development.
30 product sectors, 2600 exhibitors from 70 countries reflect full range of both domestic and foreign food products and drinks. At Prodexpo the largest exposition of alcoholic drinks and wines from more than 30 countries is gathered.
A large-scale joint stand of the enterprises of the MINSK CRISTAL GROUP Holding Company and the distribution network of MKR LLC stood out among the huge number of expositions. All new products of 2019-2020 were presented at the stand, which could be appreciated during professional tastings and product presentations.
From its own new products MINSK KRISTALL JSC presented bright line of trade mark «Belovezskaya», which includes 3 vodkas, 4 bitter and 2 sweet liquors. This line of spirits, based on natural ingridients, with original stylish design, has attracted attention of the visitors, and at the presentations participants noted excellent taste and composition of «Belovezskaya» liquors.
Vodka “Braty” in an improved bottle attracted no less attention and received a lot of compliments for its original design.
Guests of the exhibition also highly appreciated fruit strong aged drinks – brandy based on plum distillate "Le Prunier Sauvage", Calvados "Le Fruit D'or" and "Duc D'Arthour".
The main purpose of participating in the exhibition is to increase of export, as PRODEXPO gathers buyers of federal and local networks - strategic customers of food industry of Russia and Eurasian Union countries, representatives of HoReCa - restaurants, bars, cafes. Therefore, a full presentation of products at the stand – is a step to successful negotiations.
Nowadays the enterprises of Holding export to 26 countries of the world. These are not only neighboring countries, but also far abroad. Traditional markets, where Belarusian spirits are popular in recent years, are Russian Federation, Ukraine, Baltic region and Kazakhstan.