Victory in the competition "BRAND OF THE YEAR 2020"!
On January 28, the winners of the professional competition in marketing and branding in the Republic of Belarus - "BRAND OF THE YEAR 2020" were announced. Based on the audience preferences and the jury's estimates, JSC “MINSK KRISTALL” - “MINSK KRISTALL GROUP” holding management company was awarded a gold medal in the “VODKA” category!
The competition is held in 3 nominations and gives companies an opportunity to strengthen their positions in the market and increase the loyalty of customers and partners. In 2020 more than 70 brands took part in the competition. Traditionally, “MINSK KRISTALL” took part in the Consumer nomination, where the winners are determined on the basis of a nationwide survey with a representative sample of respondents. The study covers all regions of the country. The data take into account the social differentiation of consumers by age, sex, occupation, region, income level, education, marital status. To identify leading brands, open-ended questions are used to spontaneously recall brands.